Designing With Purpose, Not Just Polish.
I’m Millie Cooper, a graphic designer driven by the power emotion, culture, and purposeful storytelling has. I create visuals that connect on a deeper level by speaking to the human experience, exploring messy and complicated themes and problems, and then solving them through design. Blending creativity and strategy, my work goes beyond making things look nice; graphic design should guide, communicate, and create impact, not distract from it!
Sara Curto
Brand Guidelines
Brand Identity, Logo Design, & Social Media Design
Problem
As Sara Curto Career Coaching expanded across social media, video, and client resources, the brand lacked a cohesive visual system. The existing logo was not scalable, the color palette offered limited contrast, and typography choices were inconsistent, making it difficult to maintain recognition, professionalism, and visual unity across platforms.
Approach
I reviewed how the brand appeared across existing channels to identify gaps in consistency and clarity. The goal was to create a confident, supportive system that could be applied easily across future materials while transitioning smoothly from the brand’s established online presence.
Outcome
The final brand identity guide defines a refined logo system, stronger color contrast, and a complementary type hierarchy. Together, these elements create a consistent visual foundation that strengthens recognition and supports long-term brand growth without losing its core personality.
Sunroast Coffee
Brand Identity and Print Collateral
Problem
Sunroast Coffee needed a visual identity that felt warm, inviting, and rooted in sustainability, while still standing out in a saturated coffee market. The brand lacked a distinct system that could communicate its values clearly and remain consistent across packaging, print, and digital assets.
Approach
I explored how symbolism, color, and pattern can create emotional connection and recognition over time. Research into brand consistency and visual storytelling informed the development of a flexible system rather than a single logo mark, creating a recognizable
Outcome
I designed a cohesive brand identity centered on homey warmth and reliability. The logo transforms an everyday coffee cup into a sun symbol, supported by an earthy, high-contrast color palette and organic coffee-inspired patterns. Together, these elements create a recognizable system built for consistency, scalability, and long-term brand trust.
Green Bean Café
Brand Identity & Website UI/UX Design
Problem
Green Bean Café’s original website prioritized visual decoration over usability, resulting in unclear hierarchy, inefficient navigation, and content that was difficult for users to scan or act on. The experience did not fully reflect the café’s brand values or support user goals, it was very primitive and felt slapped together instead of deliberately warm and welcoming.
Approach
I analyzed content structure, user flow, and accessibility to identify where users were encountering friction, I studied flows that worked and structures that were easier for the user to navigate, and a design that felt more in line with the initial ideation stage. The redesign focused on simplifying navigation, refining layout decisions, and ensuring information appeared when and where users needed it most.
Outcome
The redesigned experience introduces clearer hierarchy, improved readability, and a more intentional interface system. Pages were condensed and reorganized to reduce cognitive load while strengthening brand clarity. Each design decision supports smoother interaction, improved accessibility, and a stronger connection between the café’s digital presence and its in-store experience.
Print Collateral
A selection of work that extends brand systems beyond the digital space and into physical, real-world applications. These pieces explore how illustration, typography, and composition can translate ideas and identity into tangible formats.
Package Design
Packaging projects focused on how products are recognized, understood, and experienced on the shelf. This work explores marketability, visual clarity, and brand presence, emphasizing how design supports both recognition and intent in physical retail environments.
